The programming section in the manual is pretty simple , the only thing that I found that you should double check is this bit .
"Note: the cut-off voltage and brake must be programmed in the same programming session."
And this.
"Troubleshooting: If the LED rapidly flashes at any time during this setup, you will need to start again. It means that the stick was not
in the expected position at the expected time. If the LED does not flash at all, the ESC has not detected a valid RC signal."
So questions , did you complete the programming by setting the brake also?
and did it flash rapidly indicating that you need to start over?
If this didnt help you will have to take it back to your supplier.